Last updated: April 2026. This notice describes how SGON.AI processes personal data in accordance with Federal Decree-Law No. (45) of 2021 on the Protection of Personal Data (PDPL).
1. Data Controller
SGON.AI, operating under DED Trader License 1598291, Dubai, UAE.
Contact: mailbox@sgon.ai
2. Purposes of Processing
We process personal data solely to respond to inbound inquiries, schedule discovery calls, and deliver the services you request. We do not use data for profiling, automated decision-making, or marketing to third parties.
3. Lawful Basis
Processing is based on your consent, given when you initiate contact via WhatsApp, email, or Calendly. You may withdraw consent at any time by contacting us at the email above.
4. Data Categories
- Name (if provided)
- Email address (if provided)
- WhatsApp phone number (if you contact us via WhatsApp)
- Company name and industry (if provided during scheduling)
5. Recipients & Transfers
We do not sell or share personal data with third parties for their own purposes. The following processors are used strictly to facilitate communication and scheduling:
- WhatsApp (Meta Platforms) — messaging
- Calendly — appointment scheduling
- Google Workspace — email hosting
These processors may store data outside the UAE. Where this occurs, transfers are governed by the processor's own data-protection commitments and, where applicable, standard contractual clauses.
6. Retention
Personal data from inquiries that do not result in an engagement is retained for a maximum of 90 days after the last interaction, then permanently deleted. Data relating to active engagements is retained for the duration of the engagement plus the legally required retention period.
7. Your Rights
Under the PDPL you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Request portability of your data
- Object to processing
- Lodge a complaint with the UAE Data Office
To exercise any of these rights, email mailbox@sgon.ai. We will respond within 14 days.
8. Data Request Contact
For all data-related requests and questions regarding this notice:
mailbox@sgon.ai
This notice is governed by the laws of the United Arab Emirates, including Federal Decree-Law No. (45) of 2021 on the Protection of Personal Data (PDPL), and any implementing regulations or guidance issued thereunder.